THE MARKETING JUICE
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Marketing intelligence
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Practical, commercially grounded perspectives from 20+ years in the industry. No hype, no jargon, no theatre.
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Written by Keith Lacy
20+ years in marketing and agency leadership. Former agency CEO. Grew iProspect from 20 to 100 people. Turned around a loss-making agency. Managed hundreds of millions in ad spend across 30 industries. Effie Awards judge.
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